Book Sales – Why It’s So Important

Why Authors Don’t Market Their Books

Book Sales & Marketing
Book Sales & Marketing

Book Sales the Right Way: Thousands of authors write a book, get it published and then allow it to fade away into obscurity. Why, after all the effort they have put into writing it, would they allow their book to go unread, other than by a handful of people? Why does book marketing take a back seat?

You could be forgiven for thinking that they don’t desire fame fortune and success – but you would be wrong. The reason they don’t market their book effectively is simple. It is because many people find book marketing and achieving book sales a scary prospect and many excuses are given for not actually getting started – arguments for this being:

  • I haven’t got the time.
  • I don’t know where to start.
  • It will probably be too expensive.
  • I don’t like technology and it will be too difficult.
  • I believe there are too many books and nobody will find mine, so there’s no point.

This is a negative attitude and will definitely hinder you in getting your work out there. With book sales, as Henry Ford famously said: ‘Whether you think you can or you think you can’t, you’re probably right’.

It is common to begin with great gusto and enthusiasm, throwing ourselves in, getting caught up in the excitement, but most of us will run into problems at some point, some even abandoning marketing our book altogether to increase book sales. The important thing to remember is stumbling blocks are commonplace. Don’t try to do everything yourself. Try to outsource things. Remove blockages to your success. Analyse what is holding you back and what you are finding you haven’t got time to do.

Think of it as an equation:

Time spent direct selling plus time spent indirect selling equals copies sold.

Before you begin marketing your book and generating book sales, you need to develop a publicist’s mindset. It isnot enough to say you want to make money or sell your book. Everyone wants those things, but not everyone can achieve those goals – it takes a certain mindset.

Thankfully, it does not mean you need to be a workaholic, engage in questionable marketing tactics or become a pushy, overbearing salesperson who people run away from to avoid.

Book Sales & Marketing Secrets

The secret behind adopting a successful marketing mindset is to follow the PIP formula: Perseverance, Integrity and Planning:


Positive perseverance is crucial in book marketing. Accept nowthat you are going to have down times. Something will go wrong at some point and you need to be able to move on from it or find a way round the problem.

Successful people in all walks of life display two characteristics: willpower and unshakeable persistence. More than 2,000 years ago Confucius said, ‘Our greatest glory is not in never failing but in rising every time we fall.’ How much you are prepared to persevere will depend greatly on how much you want the end result. One of the crucial factors in getting to the result you want is to focus on your end goal rather than the steps you would have to do to get there.


We cannot overstress the importance of believing in your book. The dictionary definition of ‘integrity’ is ‘the quality of being honest and having strong moral principles’. If you do not believe it will provide adequate information or help people overcome the problems it claims to, how can you possibly sell your book with confidence? If you genuinely believe that your book is a great product – and that it does what it says on the tin, so to speak – why would you have any worries about selling it?

Many authors hate the idea of selling and the very thought of it makes them cringe. But let me ask you a simple question: if you had a friend who was suffering from a terrible headache or hay fever and you knew of something you truly believed would help them, would you feel bad recommending it? If you believe in your book, then surely telling people who need the information it supplies is being kind and helpful …


Develop your marketing plan and test which methods best suit your personality and lifestyle. You can then monitor results so you can make an informed choice as to which marketing strategies work best for you.

It is pointless planning to be on ten different social media platforms four hours a day, if you are working full time, managing a family or have other commitments. Making sensible plans focused on your end goal, measuring success along the way, will help ensure you are on the right track; this will be covered in more detail in later blogs.

Want to learn more about how to market you book/novel? Get Market and Sell Books – part of the My Guide series of self-help books, available on

If you need help with proofreading and editing your book, please contact us at The Editing House for more information.

Author: admin

Experienced, professional proofreading and editing service with over 15 years' experience in the publishing industry. Current clients include Hay House Publishers, Harper Collins, Bonnier, Flame Tree Publishing, Eddison Books and John Hunt Publishing. Material handled ranges from fiction to academic. Published author and developer of the award-winning My Guide series of self-help, wellness and how-to books designed to improve lives.

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